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How Activewear Is Taking Over High Street Fashion?

How Activewear Is Taking Over High Street Fashion?

Dec 19,2022
Athleisure - From the Tennis Court to the Track to the Street

At the beginning of the 20th century, two of the main sportswear courtiers of famous tennis players, Jane Régny and Suzanne Lenglen, devoted themselves to the production and sale of women's sportswear. Since the 1920s, people have associated tennis with prep and synthesis styles.

This has led to brands such as Fred Perry achieving cult status in the fashion world. This is because they emerged with the preparatory style of the modern British subculture. Since then, Fred Perry has become a street fashion label, despite its origins in sportswear. That's why sportswear has moved from the tennis court to the street.

Sportswear Becomes High Street Fashion

There's no denying that sportswear is actually America's contribution to fashion. As far back as the 1920s, the term tracksuit was used to describe clothing that people wore during competitions as spectators. Clothes are comfortable and casual everyday clothing.

The late 1960s saw the evolution of stretch fabrics, which led to the creation of athletic shorts and trench coats. Manufacturers then began producing color-coordinated blue and gray tracksuits that are now part of the classic tracksuit.

All the credit for how sportswear became street fashion goes to Bruce Lee. In the mid-1970s, he brought classic, stretchy, and flexible activewear into mainstream fashion. All of a sudden, it's cool to wear these tracksuits to just about any event. These activities have nothing to do with sports and thus come at a time when sportswear has become an everyday fashion.

Skiwear the Journey from Skiwear to Onesies

In the 1920s, elites skied as a pastime. Therefore, this fashion sport needs its own clothing. Rich and stylish skiers are courted by many European fashion houses, who hit the slopes in a variety of stylish ski attire.

However, the real breakthrough in fashion came after that. It was during World War II that designers began using nylon and other synthetic elastic fabrics in workout clothes. In this way, manufacturers can design sportswear with unprecedented flexibility and comfort. Drawing on military designs, the designer introduced zip pockets, stirrup straps, and hidden hoods to ski suits. These are still very much in vogue when it comes to ski wear.

Later, in the 1980s, brightly colored stirrup pants and garments began appearing in skiwear. Many of the fashion pieces have been here ever since. While most of us have embraced brightly colored one-piece ski suits. Jackets from the 80s were also very popular. This is because they have a cult costume-like vibe to them. Thus adding skiwear to your mainstream fashion.

Escape Studio Yoga Pants

We're just as confused as you are when it comes to streetwear-inspired yoga pants. How did such functional yet purely sporty clothing become part of street fashion? The theory suggests that the pants are so comfortable that people don't want to take them off once they're on. Yogis would wear them in the street, and when others saw them, they would follow suit.

Surprisingly, the originator of the yoga pants never made it to street fashion. Yes, we are talking about unitard. The most anachronistic of all 70s items were the tights. The bone of contention is that yoga went from weird to trendy when corsets were out. Yoga pants became known for their comfort and soon hit the streets like all other fashionable sportswear.

In Conclusion

Not all activewear that is trending right now can have a place in this world. Over time, those who wear activewear for exercise will find their workout clothes extremely comfortable. As sportswear changed and the comfort it provided, it rose to fame among the masses. This is what leads individuals to adopt fashionable sportswear. Over time, most athleisure became part of high-street fashion. The fashion world made what we see today.

The above introduces the development trend of sportswear. If you want to buy sportswear, please contact us.

YOYOUNG is a professional custom sportswear manufacturer, we manufacture higher quality sportswear to help your brand optimize brand value and customer loyalty. Each raw material is carefully selected and inspected by our professional team to ensure its high quality. In addition, inspections during and after production further ensure the quality of the garments.

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